The MiMagic 6 Applications Processor provides: 
The MiMagic™ 6 Applications Processor delivers rich multimedia content and
low power consumption for imaging and multimedia-centric handheld devices.
Coupled with an ARM926 architecture, a unique integrated high-performance
Multimedia Engine delivers high quality video encoding and decoding and
high-performance 3D graphics, while dedicated on-chip hardware accelerators
eliminate the requirement for external chips by delivering 2D graphics,
video and up to 8x Java acceleration for mobile entertainment.

Feature Highlights:
200 MHz ARM926E RISC Processor
Multimedia Engine with APA Technology
 - Massively parallel processor
 - Over 1 GOPS at low clock rate
Real-time MPEG4 video encode/decode
Mobile 3D Acceleration
Value-added Video Camera Features
 - Digital linear zoom
 - Color correction
 - Low-light enhancement
Accelerated 2D Graphics
 - Integrated BitBlt Engine
Java Hardware Acceleration
On-chip 1.7 Mb SRAM for 320 x 320 x 16 display frame buffer without external memory access.
Very Low System Power Consumption
 - 1.2V core
 - Dynamic CPU and peripheral clock gating
 - Memory interfaces at 1.8V to 3.3V
 - Multiple power-down modes including idle, standby, and run mode at programmable frequencies

Press Release:
 - MiMagic 6 Press Release

Download files:
 - MiMagic 6 Product Brief
 - MiMagic 6 Overview PDF

What is APA?
NeoMagic developed the APA-based multimedia engine used in the MiMagic 6 as an alternative to the less scalable architectures available today. It employs a massively parallel single-instruction, multiple-data (SIMD) architecture that operates on 512 data words per clock cycle. This parallelism results in very high performance for multimedia algorithms -- which often have a high degree of parallelism in their data -- without increased clock rates.

Why does APA matter?
As multimedia applications become mainstream, computing requirements for Applications Processors will increase non-linearly. Applications Processor producers must find ways to design-in not just performance and power benefits, but scalability and flexibility as well. Heavy processing of multimedia data, which is by nature highly parallel and concurrent, will demand new architectural approaches. APA is designed specifically for this type of data. The APA platform addresses the challenge of increased computation and offers consumers and carriers benefits, today and tomorrow.

Consumers benefit from using the MiMagic 6 with:
Compelling new features
 - Making the cell phone into a real video camera
 - 3D game play acceleration
 - Java game and applet acceleration
Longer battery life for video-enabled handsets

Wireless Operators benefit with:
Lower costs to the carrier for delivering video messages
New revenue opportunities
 - Two-way video messaging
 - Downloadable gaming, applications and on-line connectivity

APA was created to address the challenges and opportunities of multimedia intensive applications on handheld devices.

Learn More:
 - APA White Paper